Drop your store URL. Ella connects to your Shopify orders and your Gmail, and drafts a reply to every customer email. You only hit send.
Free to try · read-only Shopify access · nothing sends without you
The install
No helpdesk migration, no settings maze, no onboarding call. Three connections and Ella is working.
Ella reads your store, your policies and your FAQ while you sign up.
Approve the app on your store. Read-only: orders, customers, tracking.
One Google sign-in for your support address. Ella can read and draft — never send.
Every new support email gets a reply drafted in your Gmail. You just hit send.
01 / Connect
One click in the Shopify App Store and Ella syncs your orders, customers, fulfillments and refunds — read-only, nothing touched. Then she reads your shipping and return policies so she never promises what you don't offer.
02 / Learn
Ella studies your last 500 sent replies: how you greet, how you apologize, how you sign off. You add the hard rules in plain English — refund limits, tone, topics that always escalate to you.
03 / Match
A customer writes "where is my stuff?" — Ella already knows. She matches the sender to their Shopify profile and pulls the order, the tracking status and their history before she writes a word.
04 / Draft
Ella writes the full answer — real tracking number, real dates, your tone — and saves it as a draft in your Gmail. Not a suggestion in some new tool. A draft, in the inbox you already use, four seconds after the email lands.
Hi Sarah,
Good news — your Linen Duvet Set (Sand, King) shipped this morning via PostNL. Your tracking number is 3SABCD9912 and delivery is expected Wednesday, well before the weekend.
The confirmation email was delayed on our side — sorry about that, it's on its way too.
Warm regards,
Michel — Nordic Linen Co.
05 / Approve
Open the review queue with your morning coffee: 23 drafts ready, 2 that genuinely need you. Approve one by one or all at once. The 3 AM emails were answered before you woke up — you just made it official.
Your turn
Ella reads your store, your policies and your FAQ, and shows you the drafts she'd write for your five most common questions — before you pay a thing.
Free to try · no demo call · live in one minute
The one you just watched work
Ella does the job of a support agent: reading, matching, drafting, escalating. She works strictly inside your rules and your refund caps, and only escalates what genuinely needs your call. She is never sick, never on holiday, never off — the 3 AM email is drafted at 3 AM.
The flywheel
Every edit you make teaches Ella. Approve without changes and she learns the answer was right. Your inbox gets easier every single week.
The math
Same responsibilities. Different speed, different price.
| Ella (EllaReply) | Part-time support hire | Doing it yourself | Outsourced agency | |
|---|---|---|---|---|
| Coverage | 24/7, every timezone | ~30 h / week | Costs you evenings | Business hours |
| First response | Minutes | 2–9 hours | Whenever you get to it | 4–12 hours |
| Knows the order | Every email, automatically | Looks it up each time | You look it up | Rarely |
| Your tone of voice | Learned from your sent mail | Varies per person | Perfect, but slow | Scripted |
| Final say | Always yours — drafts only | Sometimes | Yes | No |
| Cost per month | From $99 | $2,400+ | Your own hours | $1,800+ |
FAQ
No. Ella only creates drafts in your Gmail. Nothing reaches a customer until you review and send it. Once you trust her on a topic — tracking questions, say — you can turn on auto-send per category. That's your call, later, never the default.
Read-only access to orders, customers, fulfillments and refunds. Ella can't change your store, your products or your settings — the permission simply doesn't exist in the app.
During onboarding she reads your past sent replies, your shipping and return pages and your FAQ. On top of that you give her rules in plain English — "never offer refunds over $50 without flagging me" — and those are hard limits, not suggestions.
She flags them "Waiting on you" instead of guessing — an angry customer, a refund above your cap, a question with no data behind it. You get the email plus everything she already gathered: the order, the history, the policy that applies.
No — that's the point. Your customers keep writing to the same address and you keep working in Gmail. EllaReply works inside the tools you already have.
Plans start at $99/month and scale with your email volume and number of stores. Free to try on your own inbox first.